this is wedding industry trends with stephanieand jeff, and we are discussing, and occasionally fighting about, the reality of trends in thewedding industry right now. my reality is correct! here’s a sample and some excerpts of emailsthat we got from wedding vendors discussing the state of the wedding industry.
What NOT to Do in the Wedding Industry, this came from lou, and he’s a wedding entertainer.he says, “as for the wedding industry, i think it's in a holding pattern along withthe rest of this economy...the global economic picture is looking grim and we live in a globaleconomy. (very true.) that said, enough mid to upper mid range clients will still be outthere to keep me as busy as i want to be.â€
i love to hear that, lou. you’re in control,you know who your client is, and you know there are plenty of them out there. this comes from marie, a wedding officiant.“ i feel the couples have weathered it out... deciding that they still want their dreamwedding. i believe they are willing to somewhat cut corners on things like flowers..." what marie is seeing here is a trend we areseeing across the board, and it’s not just--couples are still spending money, but they’re prioritizing.they spend more on what’s important to them, and less on what’s of lesser importance. so you need to make sure that your clients,that you’re attracting, are the ones who
value your service more if you wanna get paid. gary says,"i have actually seen a turn-aroundfor the better! much better than it was 3 or 4 years ago when bookings were tough toget, people were cutting back and doing very tight budgeted weddings. back then i believeit was an unfortunate combination of a bad economy and my lack of selling skills. (i think it was probably your selling skills.) these days i am happy to say that the weddingindustry has really improved. people are spending more with weddings this year. i've been inthe mobile dj business for 17 years and am now busier than ever, charging more than iever have and am in demand."
i don’t know if the wedding industry hasimproved, but it sure sounds like you have improved. so awesome! marketing and salesactually works! eureka! that’s unbelievable. this comes from dana,"i pretty much have a mind set that ‘it is what it is’ and either i learn to survivein our world as it is, or iâ€m gonna fall flat on my face. i may not be able to changethe ‘world’ but i can change ‘my world.’ so therefore, i am pretty sure that once ihad gained this mind set my business has actually has started to thrive."
that’s a great mindset. that’s a successmindset. yes. and this comes in from diana. "i believe thatuntil we see a change in the economy many special event vendors will go under or strugglemightily...so, to actually answer your question, no we are not yet recovering." so, jeff, what's the verdict after all thisfeedback? it sounds like we have some difference of opinion. it almost sounds like it’s a perspectivething. do you see yourself in control of where your business is going, or do you see yourselfat the mercy of the world? i know which side i want to be on.
let’s go to this question that comes infrom heather, a cake designer. she says, "more so lately than ever it seems i'm meeting withwedding couples who i feel almost positive will send that check. then i hear back fromthem (if they respond) that they found someone who ‘fit in better with their budget.’so here is my paranoia ~ do vendors under cut each other or otherwise try to dissuadewedding couples from booking with their competition?" let me think about that for a second...yes!of course, they do. they’ve always done that since the beginning of business evenhappening. now, not all of them are undercutting you,obviously. no. but here’s the more important thing: you have a choice. you can focus onwhat your competitors are doing, or you can
focus on what you can do to communicate yourvalue better so that even if they do offer a lesser price, those couples are still goingto want to go with you because it’s clear you offer the better service. right. in surveys done by the wedding report, 80%of couples when asked if price is the most important, said that price is not the mostimportant factor when it comes to determining what services to buy for their wedding. so price is not the most important! firstthey want to know that they’re going to get what they want, and then price is a consideration.so you need to think about and communicate clearly in your marketing the value of whatyou do and find the couples who are the perfect
match for you, and that will help you succeed,regardless of the economy. that will pretty much solve this problem. so we want to challenge you to think aboutyour own personal wedding economy and what you can do to improve it. focus on that andit will change your business and your life. so we’d love to hear more about what youthink about the wedding industry today. it’s lonely here in book more brides headquarters!write to us. feel free to leave a comment under this video,and if you’d like to learn real strategies you can use today to make sure your businesssurvives in any economy, go to bookmorebrides.com/freevideos and watch the free video series availablefor a limited time only that you can watch
right now. we’ll be waiting for you!
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